PR Case Studies - Mumbai Rouge International
PR Case Studies

Ethnic Branding

1. Barclays

Mumbai Rouge worked very closely with Barclays by implementing ethnic branding strategies using artists’ endorsements from ethnic actors’ singers and celebrities.

‘It was great working with Mumbai Rouge on this project, it was tailor made for us and we developed close relations with them aswell as achieving our goal.’
Eula Clarke – Ethnic Community Branding

2. Dubai Property Link

This was a challenging project for Mumbai Rouge to develop for an overseas client. Mumbai Rouge was contracted to implement marketing strategies to gain potential buyers for overseas properties.

An exhibition was organised and Media Buying. Everything from stands, food and marketing was designed and implemented by the Mumbai Rouge Team.

Tours

When Mumbai Rouge organises Tours, it is our responsibility to take care of every detail in relation to the upcoming of the tour, the duration and end.

We are responsible for:

 Visas
 Flights
 Accommodation
 Security checks
 Close circuit protection
 Transportation
 Performance visas
 Technical planning
 Sound and light
 Per diems – i.e Food and Hospitality
 PR around event - press release sent to local relevant media
 Financials
 Contracts by our in house legal entertainment lawyers.
 Logistical management

We aim for our clients to have an experience they will never forget!